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Post by account_disabled on Feb 18, 2024 6:36:00 GMT
Analyzing your competitors' product and service portfolios can help you develop new product or service ideas for your own business. Creating a Benchmark to Measure Your Performance: Comparing your own performance with that of your competitors shows you where you need to improve and helps you objectively measure your success. What Does Competitive Analysis Include in Digital Marketing?
Competitive analysis in digital latestdatabase.com marketing is a critical process for companies to improve their position in the market and gain competitive advantage. Here are the key elements covered in this analysis: Identifying Competitor Types: Categorizing your competitors helps you better understand the nature of the competition. These categories may include: Primary Competitors:
They are direct competitors that offer similar products or services to your target audience. Identification Methods: Keyword Analysis: Identify companies that rank highly for your target keywords using tools like Google Keyword Planner or Ahrefs. Market Research: Identify your direct competitors using industry reports, market research databases and industry publications.
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